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This is the second of a two-part series examining the Web sites
of local school districts and cities. According to a national
study released earlier this month, people no longer care so much
about what they might see on Internet sites; they want to know
what they can do with them. Last week, we tried to answer that
question through a look at city Web sites, and this week we are
focusing on area school districts.
www.pisd.edu
The Plano school district offers some innovative and exciting
opportunities that utilize technology, but its Web site is almost
so vast that it may be confusing to the casual user.
The site's main strength is what it offers for students, teachers
and parents through the Instructional Resources link on the main
page. That will take visitors to all sorts of resources, including
homework help for students, career development links for teachers,
and guidelines for parents. It is clear that computers and technology
play a critical role in daily education in Plano schools. In
fact, the eSchool section illustrates how the district is ahead
of the curve in offering online coursework for high school classes.
For interested residents, the best part of the site is the eNews
feature that allows users to sign up for e-mail news and updates.
This is probably the best way to receive such information because
the site does not put news and issues in a prominent place. The
site also includes current and archived school board agendas
and minutes, and inside those pages, users can link to related
documents. This is a great feature because concerned residents
are often given an online agenda that is bare bones and of little
help in really understanding what will be discussed at a public
meeting.
The site also offers a quick link to elected officials, though
the profiles provided read more like campaign fliers.
There is room for greater interaction on the District Services
pages. Those sections are really just online phone books, but
they could be used to solicit feedback or handle more routine
matters. Considering that the site was designed in 1998, it is
a testament to Plano's leadership in technology. A few simple
changes will keep the Plano site ahead of the pack.
www.allenisd.org
The Allen school district site offers a warm welcome and a simple
premise. Users have a few choices from the main page.
They can explore the Hot Topics or dive into individual school
sites. The Hot Topics list is a great idea, but in practice,
the district needs to make sure the topics included are actually
hot. On a recent visit, the first Hot Topic on the list was more
than a month old. To find the real hot topics, users have to
find their way to news releases.
The site includes a plain-spoken approach to helping residents
keep up with the school board. Rather than just listing the minutes
of meetings, the site offers recaps using words actual human
beings use.
www.mckinneyisd.net
The McKinney school district site keeps it simple. It has a
scrolling headline for the top story the district wants to get
out, which recently included a quick link to all things boundary
related. The pictures used for the homepage of students in the
middle of lessons gives the site a nice, personal touch.
The site also succeeds as a clearinghouse for information. Visitors
can sign up for E-mail Extras, and another section walks students
through the process of applying for education foundation scholarships.
The foundation page, in fact, offers the same opportunity for
teachers seeking grants.
The site also includes a great interactive form that asks users
to share stories about what's going on in the schools. It's a
great system of helping promote special events at all the campuses.
There is also a useful search engine for staff e-mail addresses
and a quick form for parents to offer feedback of any kind on
the main page.
www.friscoisd.org
Unlike other sites for area districts, the Frisco school district
uses its main page to share headlines on recent events. Using
the main page for this purpose gives users a reason to check
back on a regular basis, and it wastes no time serving the site's
basic function: to inform.
It's a great presentation for general news, but there are also
links for news specific to the school board, individual campuses
or athletics.
Aside from the news, news and more news on the site, there are
a few things users can do online. For example, job-seekers can
fill out an online application. In fact, the site offers a one-stop
information resource for teachers looking to relocate to Frisco,
and it stresses the fact that the fast-growing district is always
accepting applications.
Overall, the site is easy to navigate and presents a sophisticated
image unparalleled among school district sites in Collin County.
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