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Frisco Thunder Sponser Junior Journalism Program (March, 2008)

Providing both an opportunity for aspiring communication students and content for its publicity efforts, the Frisco Thunder of the Intense Football League has initiated the “Junior Journalist Program.”

Students from Frisco High School and Centennial High School are participating in the pilot program and have filed stories and video segments from the Thunder’s first four games on the team’s official website at and other publications.

“The quality of their work is outstanding … it’s hard to believe they are high school students,” said Thunder General Manager Dan Ryan. “I was pleased to learn that the Thunder had laid the groundwork for this program prior to my arrival and am thrilled with the students work and professionalism as well as the support system the Frisco ISD has provided them.”

The Thunder has worked with Eva Coleman at FHS and Karen Walker at Centennial in developing the program.

“Working with the Thunder providesthe opportunityfor students to hone their skills in a professional athletic environment,” Coleman said. “The value of thislevel of experience is hard to put into words. My students are excited and eagerly attend each game ready to go to work!

Walker agrees that the program is providing a real-time opportunity.

"This program is a great way to get the students out working in a real journalistic setting,” Walker  said. “ My students have had a great time and are learning a great deal about what it takes to be a broadcaster."

Video segments have just been released on the Thunder’s web site. In addition, two radio broadcast students from Frisco HS have joined the team’s official broadcasting crew in hosting the weekly coaches show each Monday night and will have their calls of recent games aired on Another Frisco reporter has had his post-game sidebar published on and the team’s post-game e-newsletter.

Centennial’s video crew provided an amusing moment when they asked Thunder quarterback Wes Cooper “if he was also dating Jessica Simpson” following the team’s opening night victory last week. Local television stations have indicated interest in running the clip.

“Experience is a key to getting a job in the journalism business, and we’re excited to present this to area students,” Ryan said.